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NVivo gives you a place to organize, store and retrieve your data so you can work more efficiently, save time and rigorously back up findings with evidence. With data spread across so many different formats, finding connections can be extremely difficult and time consuming without the right tools. While collecting data has never been easier, the bigger challenge is bringing it all together in a meaningful way. The last decade has seen a revolution in the ease of accessing digital data, from social media to digitalized libraries, big data, bio-data and more. Purpose-built for qualitative and mixed-methods research Quickly exchange data with SPSS for further statistical analysis.Įasily cross tabulate mixed methods data and visualize the results to brainstorm and map ideas, explore connections between project items and discover new paths of investigation. Automatically sort sentiment, themes and attributes in seconds. Use powerful tools to categorize and classify your data. Store and sort all your data in one platform, from quantifiable demographic information to qualitative open-ended questions and interviews.